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Baby Magic Launches Natural Ingredient Line

Baby Magic's new Delicate Wash & Lotion for sensitive skin are made with 98% naturally derived ingredients.

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By: Marie Redding

Senior Editor, Rodman Media


Baby Magic has developed a new product line made with 98% naturally derived ingredients.

The Baby Magic Delicate collection includes a Wash and Lotion with an almond blossom scent. The line features ultra-mild, hypoallergenic, and tear-free formulas.

The brand created the Delicate Wash to gently cleanse without stripping or irritating skin during bath time. The Delicate Lotion features a silky, feather-light formula to provide sensitive skin with optimal gentle care. The lotion is formulated to balance baby’s moisture barrier and protect skin. Ingredients include colloidal oat and shea butter.

Jon Song, CEO at Naterra International Inc., says, “To support families with sensitive skin, we knew adding the Delicate Line was the natural next step when expanding our offerings.”

The line is available in 8.6 oz. flip-top tubes. The Delicate formulas are dermatologist and pediatrician recommended, and free of sulfates, synthetic dyes, parabens, phthalates, and mineral oils.

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